The effect of the media in forming knowledge and political awareness

Abstract

Abstract The dissemination of knowledge is no longer confined to schools and universities, not even books. For nearly two centuries, the media have become prominent in disseminating knowledge and culture, in its public and particularly political aspects. After the development of the media from newspapers and magazines to the visual media, their role has increased from the dissemination of abstract information and abstract knowledge towards the process of forming new knowledge through what it publishes and broadcasts from different programs such as drama, news and talk shows. The impact of the media has changed the overall community awareness. Half a century ago the media was not so powerful and widespread. The evolution of the 1990s made it more influential than ever before. While the era of satellite television and the Internet has been announced over the past few decades, within such a short period of time, they have achieved a more cognitive dimension than paper journalism in two centuries and nearly a century of radio and television. This is all due to its wide spread and ease of use. The nature of the knowledge the public received was radically different in both quantity and quality. If we are talking about the political aspect of this knowledge, the influence of the media has reached a level of change of conviction and then it came to the change of individual and community political awareness. This has been achieved by political media, especially the media owned, controlled, operated or influenced by political figures, parties or entities. The aim of these bodies is to promote the views of these figures who exercise political action by being in power or in the opposition or are the media that receives money from those bodies to broadcast the information they wish.